花季传媒

She wanted to be a book editor, so Elizabeth Blue Guess 鈥�10 took an entry sales position, 鈥渏ust a foot in the door,鈥� at Hachette Book Group.

鈥淚t actually ended up being a perfect fit.鈥�

Eight years later, Guess is the sales director of author brands, dreaming up creative ways to sell books written by such famed authors as Nicholas Sparks, David Baldacci, Elin Hilderbrand and Michael Connelly. Oh, and James Patterson, whom she calls 鈥淛im鈥� after spending two years focusing exclusively on the ad man-turned-author, who 鈥� more than most authors 鈥� 鈥渓ikes especially being involved in all of the ideation and the advertising plans for every book. 鈥�

鈥淲e realized having this sort of focused energy on some of our other authors would probably be a good idea,鈥� she said. 鈥淪o we broadened my scope a little bit to the other big commercial authors.鈥�

Guess considers herself a 鈥渟ervice person,鈥� working collaboratively with individual sales representatives on major campaigns for those authors. After the sales team learns about a new book six to eight months before it is due to reach sellers鈥� shelves, she schedules brainstorming sessions with an individual rep whose client is, say, Barnes & Noble or Target, so as not to step on any toes. For the last several months, her major focus has been Patterson鈥檚 collaboration with Dolly Parton, 鈥淩un, Rose, Run,鈥� published this month.

Earlier in her career, Guess sold to independent bookstores in metropolitan New York, a job she so relished that she said she may have made a career of it, had the Patterson gig not lured her away. She came to know her clients鈥� personalities 鈥� 鈥渨hat works at one store might not work down the street鈥� 鈥� and engendered trust 鈥渢hat you鈥檙e making a recommendation that they think their customers will pick up.鈥�

Her climb on the sales ladder has been rewarding 鈥� she recently was named a 鈥渞ising star鈥� by Publishers Weekly 鈥� and Guess, though an English writing major at 花季传媒, 鈥渜uickly found that sales was just a really great balance of reading, talking about books, but also the business side of things, which was very appealing to me once I started to learn about how it all works.鈥�