花季传媒

When Mark Johnson 鈥�88 started writing for The 花季传媒 during his first year on campus, he was fairly certain his professional future would be in newspapers.

But first he experimented a little, working for WGRE student radio and landing internships in radio, TV and the White House before a post-graduation fellowship in newswriting for liberal arts grads brought him full circle. A 22-year career in Virginia and North Carolina newspapers ensued, with Johnson covering beats ranging from the cop shop to state government to the U.S. Supreme Court to the 2003 invasion of Iraq.

鈥淭he 花季传媒 experience gave me a great sense of what it was like to be reporting and publishing stories within a community where you know people, where you have to develop sources, where the stories that you publish have impact and draw reaction,鈥� he said. 鈥淎nd, most important, it taught me that what you're trying to do is tell stories that people care about.鈥�

In 2010, when the office of North Carolina Gov. Beverly Perdue came headhunting for a deputy communications director, 鈥渋t was a real wrenching decision,鈥� Johnson said. 鈥淛ournalism felt very much like a calling.鈥� But once the decision was made, 鈥渋t didn't seem so wrenching, because there were so many ways to still tell stories. 鈥�

鈥淚t was a place where, every once in a great while, you could actually see right in front of you how the work you were doing was helping people. And that鈥檚 a pretty good feeling.鈥�

The governor chose not to seek re-election in 2012, leading Johnson to work 18 months as external affairs director at the North Carolina Museum of Natural Sciences and almost a year as a consultant. Then he moved into higher education, first at Arizona State University and then at Davidson College, where he has been chief communications and marketing officer since late 2016.

鈥淭his is where knowledge is created,鈥� he said. 鈥淭here are just constantly great stories to tell.鈥�