花季传媒 Condensed Writing Styleguide

The 花季传媒 Style Guide provides writing style standards for publications created for 花季传媒’s external audiences. Also included are examples of correct grammar and forms about which people often have questions. It is intended as a guideline for improving the clarity and consistency of university publications, not as a guideline for technical or academic writing. This style guide also is useful in correspondence.

The basic reference for 花季传媒 writing style is The Associated Press Stylebook. Final, authoritative dictionary reference is Random House Webster’s Unabridged Dictionary.

All 花季传媒 publications have one thing in common – the reader/audience. Because of multiple mailings, it is possible for an individual reader to receive more than one 花季传媒 publication in a short time – for example, the 花季传媒 Magazine, an online newsletter and an alumni event brochure all in one week. If the writing style isn’t clear and consistent, the 花季传媒 message is weakened. The style guide offers a basis on which to create university writing, with clarity and consistency as the foundation. If the style guide does not provide the information you need, please consult the Associated Press Stylebook or contact the Office of University Communications.

The use of italics below is used to set out words and highlight examples. Do not italicize these words when you use them unless the entry specifically calls for italics.

EQUAL OPPORTUNITY POLICY

花季传媒, in affirmation of its commitment to excellence, endeavors to provide equal opportunity for all individuals in its hiring, promotion, compensation and admission procedures. Institutional decisions regarding hiring, promotion, compensation and admission will be based upon a person’s qualifications and/or performance without regard to race, color, creed, religion, national origin, sexual orientation, disability, age, gender, gender identity or gender expression, except where religion, gender or national origin is a bona fide occupational qualification.

花季传媒’s goals and commitments are best served if the institution reflects the diversity of our society; hence, 花季传媒 seeks diversity in all areas and levels of employment and abides by all local, state, and federal regulations concerning equal employment opportunities. The university admits, hires and promotes individuals upon their qualities and merits.

academic calendar

academic degrees

academic departments

academic majors

acronyms

administrative offices

adviser

alumni

ampersand

Board of Trustees

building names

capitalization

chairman, chairwoman, chair

class

cocurricular/cocurriculum

commencement

committees

course titles

courtesy titles

data

daylight saving time

dean’s list

decades

degrees

花季传媒 (the word)

email

entitle/title

faculty, staff

fractions

grade point average

honors

i.e./e.g.

internet

junior/senior

lists

Jones gave the following reasons:

login/log in

maiden names

majors and programs

media

numbers

oral/verbal

over/more than

percent/percentage point

percentages

pronoun/antecedent agreement

plural

professor

PUNCTUATION

apostrophes

commas

dashes

exclamation point

ellipses (...)

hyphenation

italics/quotation marks/underlining

quotation marks

said

states

Ala.
Alaska
Ariz.
Ark.
Calif.
Colo.
Conn.
Del.
Fla.
Ga.
Hawaii
Idaho
Ill.
Ind.
Iowa
Kan.
Ky.
La.
Maine
Md.
Mass.
Mich.
Minn.
Miss.
Mo.
Mont.
Neb.
Nev.
N.H.
N.J.
N.M.
N.Y.
N.C.
N.D.
Ohio
Okla.
Ore.
Pa.
R.I.
S.C.
S.D.
Tenn.
Texas
Utah
Va.
Vt.
Wash.
W.Va.
Wis.
Wyo.

Atlanta
Baltimore
Boston
Chicago
Cincinnati
Cleveland
Dallas
Denver
Detroit
Honolulu
Houston
Indianapolis
Las Vegas
Los Angeles
Miami
Milwaukee
Minneapolis
New Orleans
New York
Oklahoma City
Philadelphia
Phoenix
Pittsburgh
St. Louis
Salt Lake City
San Antonio
San Diego
San Francisco
Seattle


student classification

superscript

time

TITLES

newspaper and magazines:

compositions (books, computer and video games, movies, operas, plays, poems, albums and songs, radio and television programs, lectures, speeches and works of art:

personal titles

university

United States

Washington D.C.

web, website, webcam, webcast, webfeed, webmaster, webpage 

web address, web browser

World Wide Web